Opening Activity

Burger King is trying to compete with McDonald's by offering a new option on its menu: oatmeal.  I don't think Burger King has much of a chance when compared to the wildly popular McDonald's.  I have always thought of Burger King as bad quality food, even though McDonald's isn't very good either.  Even though Burger King's oatmeal is slightly cheaper, I don't think introducing oatmeal is going to make a large difference in their success.  If you're going to go to Burger King or McDonald's, you probably aren't planning on getting oatmeal, and if you do want a healthy breakfast, Burger King and McDonald's are probably not where you are planning on eating.